Many people believe that if you put keywords in your website that it will be enough, but that’s far from the truth. A well rounded search engine optimization (SEO) project will include targeted keywords, engaging content, trackbacks and pingbacks, paid advertising, and social networking. We know the right way to create and optimize all these components and develop a web presence that will stand the test of time (and Google algorythm changes). Incorporating these elements with your offline advertising will increase the power of your brand both locally and nationally.
- 5 Ways to Promote Your Social Media Efforts Offline (mashable.com)