Today’s smartphone is not just for calls and texts; it’s a rich multimedia tool nearly as powerful as a computer! Many users today are on the go and rely on their smartphones to provide them with the information they need when they need it. You can utilize this tool to connect with your loyal customers and fill in the “slow days”.
For example, imagine a hair salon that normally takes appointments to serve their clients. Well one particular afternoon, the salon has some cancellations, and the stylists find themselves with nothing to do. They blast out a text message to their list of regular clients that says “The first 3 people to call and schedule an appt between 3 and 5 pm today get 10% off. Call NOW!” Their phone starts ringing within minutes, and they get 3 appointments scheduled to fill the time slot that would have otherwise COST them money.
This scenario can play out for almost any type of business; you just have to get creative! That’s where we come in. We can help you build a list of loyal customers who are always looking for a deal, and create a plan to make slow days a thing of the past.
Are you a retail establishment? Perhaps an email list is a better choice for you. Let customers know about sales or invite them to events at your location. Communicate with people that WANT to hear from you! Use the list to send out surveys and other research tools that will help you improve your products and services. The potential benefits are limitless!
- Global SMS hit 5 trillion in 2010 (textually.org)